Digital marketing is a crowded field, with the number of companies and services doing digital marketing growing almost every day. It can be a challenging field to break into as a result, but it also means there are plenty of opportunities for businesses that take the time to understand what kind of digital marketing makes sense for their organisation and its audience. There are many different types of digital marketing, each focusing on a specific part of the customer journey. They all have their benefits and drawbacks, so it’s important to know which one is right for you. In this article https://digitalwavemediagroup.com/ cover the seven main types of digital marketing and why they matter; including when (and when not) to use them in your business strategy. Read on to learn more.
SEO Marketing
SEO stands for search engine optimization, and it refers to the process of improving your content to increase its chances of showing up near the top of search results for certain keywords. SEO is often confused with SEM (search engine marketing), which is the more general term for marketing on search engines, including paid ads and marketing on other platforms like YouTube and social media.
SEO is one of the most important types of digital marketing since the majority of people looking for products or services online start their journey with a search engine like Google or Bing. If you want to be visible to those customers, you’ll need to make sure your website is optimised for search. This includes having a strong title and description, relevant keywords, and a clean URL structure. It also includes building links to your website and participating in online communities and building links.
Digital Advertising
Digital advertising is any kind of advertisement that runs on a computer or mobile device, such as an ad on a website or social media platform. This can include display ads, video ads, and other types of ads that show up on websites and apps. Display ads are widely used on the web, but they also show up in other places like emails, social media, and even in physical places like grocery stores. The exact ads you see depend on who is showing them to you and how they are targeting you based on your interests and past browsing history.
Digital ads can be either paid or organic, and they may run on any of the major digital platforms like Facebook, Google, and Twitter. Organic ads are the free ones that don’t cost you anything, though they are more challenging to get. Digital ads are a great way to reach a wide audience, and they are often used in conjunction with other types of digital marketing to make your campaign more effective.
Paid Media (Paid Ads)
Paid media refers to advertising purchased on platforms like Google, Bing, and Facebook. This can include sponsored posts, product placements, and ads that appear in your feed. Paid media is different from organic traffic, which is the free (and statistically more unpredictable) flow of visitors from search engines and other sources like social media. Paid media is useful for reaching a large number of customers in a short amount of time.
Paid ads are typically placed in front of a highly targeted audience, which makes them very effective at increasing conversions. However, it can be expensive to buy ads and time-consuming to create them — especially if you are working with a budget and need to create a lot of different ads to reach different types of customers. Be sure to understand the different options you have for paid ads, and choose the right combination of channels for your audience.
email marketing
Email marketing is the practice of sending out newsletters, special offers, and other messages via email to a list of subscribers who have permitted you to send them emails. This can be a great way to both build your list and keep in touch with current customers, especially if your business is B2B (business-to-business). Email marketing can also be used to create a sequence of marketing messages designed to persuade customers to take certain actions like buying a product, signing up for a membership, or visiting your store.
There are many different types of email marketing, such as developing email content, writing compelling subject lines, and building a solid email marketing strategy that fits your business goals. Email marketing is a trusty strategy that has been proven to be effective in both small and large businesses.
Influencer Marketing
Influencer marketing is a type of marketing that uses influential people to promote your brand, product, or service. The most common type of influencer marketing is blogger outreach — contacting bloggers in your niche and asking them to write a review of your product or host you as a guest post. You can also use social media influencers to promote your brand, though this type of marketing is more applicable to B2C (business-to-consumer) businesses and social media platforms.
Influencer marketing can be an effective way to supplement your other digital marketing efforts since shout-outs from influencers can create a large amount of high-quality exposure for your brand quickly. However, influencers can also be difficult to get in touch with, and you need to make sure you are working with the right type of influencer for your goals.
Video Marketing
Video marketing can be an effective way to reach customers and build your brand. You can create videos for all types of digital marketing, such as product or service reviews, how-to guides, or even videos that ask for feedback from potential customers. Video marketing is a great way to engage people and make your brand memorable since most people are visual learners and respond better to videos than written content.
It can also be a great way to use humour and creativity to stand out from the crowd. However, creating high-quality, engaging videos isn’t easy, and you need to make sure you have the right equipment and skills to make them effective. Video marketing is still a relatively new trend in digital marketing, so it’s important to make sure your videos are unique and provide value to your customers.